Consumer use of Complementary and Alternative Medicine (CAM) continues to increase, fueled by a number of factors, including increasing research of efficacy, dissatisfaction with allopathic models (particularly for chronic health problems), and an aging population. 

The mission of the MS in Health and Wellness degree program is to help others achieve health and wellness in a non-clinical setting through education and coaching strategies and to provide a healthier lifestyle for individuals and their families. It specifically meets the goal of the National Prevention Strategy (NPS) to “maintain a skilled, cross-trained, and diverse prevention workforce” and explicitly integrates many of the goals of the NPS across the program.

The mission of the MS in Holistic Nutrition degree program is to provide professional holistic nutrition and physical health recommendations from which community programming and client education can be based. This in turn will help people to live healthier lives, prevent illness or injury, and reduce the risk of chronic disease while promoting wellness.